Crazy Gorilla is a bold new energy drink created for one of Germany’s leading supermarket chains.
Naming, design strategy, illustrations, package design, POS Limited edition
A brand identity that immediately captured attention, selling out in 12 weeks post launch
The client wanted more than just another energy drink — they needed a brand that felt wild, unconventional, and impossible to ignore on crowded shelves.
We developed the name, brand concept, and full packaging design from scratch. Using bold colours, playful typography, and a comical gorilla illustration, we crafted a look that radiates energy and fun. Every detail was designed to grab attention instantly and create a memorable identity.
- Sold out in just 12 weeks
- 73% of buyers made an impulse purchase when they spotted CRAZY GORILLA
- A vibrant brand that left a lasting impression long after the limited-edition run
