For German retailer Schlecker, we created a premium pet food range that feels anything but generic. From brand identity to packaging design, our work brings comfort, clarity, and quality to every shelf — for both cats and dogs.
Brand design, package design, product line architecture, art direction photoshoot, brochure
Schlecker came to us to create a premium private-label pet range for both cats and dogs.
To build a brand that feels high-quality while putting animals front and centre — cosy, content, and cared for.
Colour-coded designs help shoppers quickly find their favourite flavours, with realistic photography reinforcing a sense of quality. Our flexible system works seamlessly across 72 SKUs — from small cans to large bags. We handled everything from design to photo art direction to ensure a warm, premium look.
- 52% of a totally new group of buyers became regulars after launch
- They saw an increase of 5 Million Euros in sales after launch.
- We helped design a trusted brand customers connect with — and keep coming back to.
“The process was seamless and professional, and the results genuinely exceeded expectations.”
I’ve worked with Sara on several projects, so when it came time to design a new brand, I had no doubt she was the right choice—and she absolutely delivered. The process was seamless and professional, and the results genuinely exceeded expectations.
Armin Urban / Pitti Heimtierprodukte
